With almost 200 brasseries across France, Au Bureau needed a centralised yet flexible DJ solution. Djaayz created a white-label platform, “Djaayz by Au Bureau,” enabling franchisees to book trusted local DJs through a branded app. The solution provides structured oversight at group level while preserving local autonomy. Exclusive incentives, rewards and competitions further increased engagement and adoption across the network, allowing Groupe Bertrand to scale DJ services efficiently nationwide.