Belushi’s venues at Gare du Nord and Canal attract lively sports crowds year-round. To complement live sports programming, the group partnered with Djaayz to curate weekly DJ sets adapted to pre-game build-up, post-match energy and quieter periods. DJs are carefully selected to match the venue’s rhythm and audience. This consistent programming extends guest dwell time, sustains atmosphere beyond matches and demonstrates Djaayz’s adaptability across both premium and informal hospitality settings.